
Get to Know the faces of PBC
Puma's Business Creation & Financial Services Inc. is led by Veloney J. Cross, an expert with decades of experience in banking and business. Ms. Cross is dedicated to helping businesses establish and grow.
Born in Brooklyn, NY, and raised in Penal, Trinidad, Ms. Cross's multicultural background provides a unique perspective that enhances her approach to business. She began this venture part-time over 20 years ago while working in the banking industry, assisting small businesses in Southern California. She later relocated to Texas to pursue this work full-time.
As the founder and CEO of Puma, Ms. Cross holds an AAS in International Business, a B.S. in Accounting and Finance, and an MBA in Global Business Management from Strayer University.
Ms. Cross is a committed supporter of diverse and thriving communities, demonstrated through her influential co-sponsorship of the Caribbean Craft Market™ and her role as the Public Relations person for the Arts, Culture, and Entertainment Council (ACE Council).
In recognition of her significant contributions to the business services sector, Ms. Cross of Houston, Texas, has been acknowledged in Strathmore’s Who’s Who Worldwide Edition. She was also featured in VOYAGEHOUSTON, Texas, on August 22, 2019, as Houston’s most inspiring story, where she shared insights into her business and her courageous battle with ovarian cancer.

Veloney Joe-Ann Cross
Consultant
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Ashley Thompson: is a seasoned professional with more than ten years of experience in customer service. A native of Baytown, Texas, Ms. Thompson brings a strong commitment to excellence and attention to detail to her role as Financial Administrative Assistant. She provides clients with clear, informed guidance on the firm’s financial services and ensures a seamless experience throughout each interaction.
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As the organization’s primary client-facing representative, Ms. Thompson is dedicated to fostering a professional, welcoming, and service-oriented environment. Her commitment to client satisfaction and her adherence to the highest standards of professionalism make her a valued member of our team.

Ashley Thompson
Administrative Assistant
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